Digital Marketing

Using Content Marketing to Attract Your Ideal buyers

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Brandee Johnson
Brandee Johnson
03.15.2017
Brandee Johnson
Brandee Johnson
03.15.2017

Content marketing is a marketing tactic that focuses on creating, publishing, and distributing content for your target audience. The goal of it is to attract new customers. At LimeLight, we focus on high-quality content that will set our clients apart from competition and helps generate leads for their business. The best content is keyword rich, high quality content that acts like an online magnet, drawing your ideal buyers to your website and social media. 

Content Marketing Statistics

  • 60% of marketers say blog content creation is their top inbound marketing priority. 
  • Research shows that people are 80% more likely to read content with colored visuals.
  • If people hear information, they remember only 10% of it three days later.
  • 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. 
  • If that information is paired with a visual image they retain 65% of the information 3 days later.   
  • 46% of marketers say photography is critical to marketing and storytelling strategies.

 

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Image Source: CMO Council

Source for Statistics: Hubspot


4 Top Reasons Leading Brands Use Content Marketing:

1. Increase Sales by Being Found by Your Ideal Buyers

The reality is, we are no longer in control of our sales cycle. Consumers have access to more information online than ever before, and they are savvy at self-educating. They shop at their convenience from across multiple devices - phone, ipad, laptop - at all times of the day (or night). Content marketing is the critical online magnet working 24/7 to pull your ideal buyer to your brand anytime they are online and ready to shop - generating leads and driving sales that will otherwise be lost. Use this Ultimate Guide to Lead Generation to get started!

2. Retain & Engage Customers - So That They Stay Loyal

Everyone knows that retaining customers is far more profitable than constantly generating new ones, but both are critical for growth. With a digital landscape that makes it easy for your competitors to reach your customers, content marketing rewards your customers with entertaining and informational content, giving them a reason to continuously engage with you between purchases - and making it much more likely to keep their business. Content marketing does offer short-term value, but the real gold comes in creating long-term relationships with your customers so that the line of communication becomes two-way.

3. Capture and Nurture Leads

Wish you knew who all those anonymous people are visiting your website? Well you can. Using gated content as part of your content marketing strategy enables you to offer a rich piece of content in exchange for some basic contact information. For example, let’s say you’re a home and garden store selling equipment such as tillers and other gardening equipment. You could create a high quality piece of content titled Everything You Need To Know To Plant a Garden in The Spring. When people search online for terms such as “how to plant a garden” or “best vegetables to plant in the spring”, your website will show up in Google Search results, they will click and come to an engaging landing page where they can download you’re awesome content. They will be happy to provide their email address in exchange for this information that will help them solve their problem. Win/Win. Their problem is solved and you now have a lead to follow up with and add to your marketing database.  In addition, once your content is created you can upcycle it and convert the content into multiple forms to add value

4. Build your brand

For companies seeking to build brand recognition or position themselves as a thought leader in their industry, content marketing provides a platform to communicate consistently and at scale, creating the ideal opportunity to build or alter the perception of your brand. It begins with a good logo design and continues through content that you create to reflect your brand. With a deep understanding of your ideal buyer, and where they go online to consume content, you can engage them in conversations that bring you top of mind the next time they are in the market for your product or service.

 

What piece of high quality, engaging content will you create next?

If you have a content marketing program, read our blog on Inbound Marketing to learn how to leverage all of that super rich content in a holistic Inbound Marketing program!

Brandee Johnson

Brandee Johnson

Brandee Johnson is an avid marketing expert with a passion for helping businesses achieve growth through data-driven marketing programs. She believes in building marketing systems and starting with strategy before tactics.