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04.17.2019 | Digital | Brand | Strategy | Video | Brandee Johnson

How (and Where) to Distribute Video Content

It’s tempting to spend lots of time and energy (and budget) on creating video content, but the reality is that even if you have a great video, you need to get it in front of your target audience. How do you do increase views on your videos?  By making sure you maximize all your distribution...

04.03.2019 | Digital | Brand | Strategy | Video | Brandee Johnson

Get More from Your Video Content Marketing

How can I get a better return on my video content marketing? We hear this question often as we talk to marketers. A lot of time, thought and resource goes into planning and producing a marketing video so it's important to leverage that content to get the most possible impact from it. This blog post...

03.20.2019 | Digital | Brand | Strategy | Video | Brandee Johnson

What Types of Marketing Videos Work Best for Lifestyle Brands?

Creating marketing video content is a science - yes, you want your videos to look good, be entertaining, interesting, beautiful, funny, inspiring, etc. - but they have to have a purpose and a goal otherwise your time, effort and budget go nowhere. This is no less true for lifestyle brand video...

03.06.2019 | Digital | Brand | Video | Brandee Johnson

4 Marketing Videos Every Brand Should Have

Four marketing videos, is that all? Well, no…but the benefit of having these four at the core of your video marketing arsenal is that they cover some critical stages of your customer journey: awareness, consideration, decision and advocacy.  We probably don’t need to tell you that video marketing...

02.20.2019 | Digital | Strategy | Video | Brandee Johnson

How to Maximize the Value of Your Video Content

oVideo marketing is becoming ever more important and is proven to be one of the most successful ways to drive traffic, boost conversion rates and increase ROI. You also have a lot of different options for how to use video content, keeping your marketing activity fresh, engaging, relevant and...

08.08.2018 | Digital | Video | Brandee Johnson

4 Ways You Can Use Video Marketing to Bring Your Brand to Life

This topic is important, so I’ll get right to the point -- if video marketing isn’t one of the latest additions to your marketing toolbox, you’re falling behind the eight ball on one of the most versatile and results-producing tactics available with content marketing strategies. That said, the key...