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03.20.2019 | Digital | Brand | Strategy | Video | Brandee Johnson

What Types of Marketing Videos Work Best for Lifestyle Brands?

Creating marketing video content is a science - yes, you want your videos to look good, be entertaining, interesting, beautiful, funny, inspiring, etc. - but they have to have a purpose and a goal otherwise your time, effort and budget go nowhere. This is no less true for lifestyle brand video...

02.20.2019 | Digital | Strategy | Video | Brandee Johnson

How to Maximize the Value of Your Video Content

Video marketing is becoming ever more important and is proven to be one of the most successful ways to drive traffic, boost conversion rates and increase ROI. You also have a lot of different options for how to use video content, keeping your marketing activity fresh, engaging, relevant and useful....

02.06.2019 | Digital | Brand | Strategy | Brandee Johnson

How To Sell A Lifestyle

A lifestyle brand typically produces great quality products – but it isn’t really the products they are selling. They are selling the lifestyle you could have if you purchase their products. And that’s exactly what helps them to sell more. So how do you sell a lifestyle? Take Tim Ferriss, for...

01.16.2019 | Brand | Strategy | Guest Author: Patrick Foster

5 Captivating Stories You Can Tell About Your Brand

In today’s economic marketplace, a business without a compelling brand is at a catastrophic disadvantage. Rich with options from 24/7 internet access, individuals and companies alike can make snap judgments about any given business, knowing that they’ll be able to find other businesses doing...

01.09.2019 | Digital | Strategy | Brandee Johnson

Social Media Marketing for Lifestyle Brands

Social media platforms have provided marketing teams from companies of all shapes, age, sizes and industries the power to run successful, finance-friendly marketing campaigns. With Facebook, Twitter and Instagram, you don’t need a million-dollar budget – but you do need creativity and to know your...

12.12.2018 | Digital | Brand | Strategy | Brandee Johnson

Influencer Marketing for Lifestyle Brands

Influencer marketing can be a particularly successful channel for lifestyle brands, whose aim is to symbolize the aspirations and values of their target audience. Lifestyle brands want to create a brand subculture and become part of their consumers’ way of life, and this can be more achievable...

12.05.2018 | Digital | Brand | Strategy | Brandee Johnson

What is Influencer Marketing & Why Does It Work?

Influencer marketing is a hot topic, but it’s not a new one. It's hot right now because marketers have so many channels at their disposal which play to the strengths of influencer marketing – social media, YouTube, and blogging for example. It’s also a powerful alternative to traditional...

11.28.2018 | Digital | Brand | Strategy | Guest Author: Michael Deane

How to Harness the Power of AI to Craft Better Marketing Campaigns

If you’re anything like I used to be, you find AI both entrancing and a little bit scary. While we’re becoming increasingly familiar with its presence in our day-to-day lives (virtual assistants such as Apple’s Siri being just one example), many digital marketers are still unsure about how AI can...

11.14.2018 | Digital | Brand | Strategy | Brandee Johnson

Why Is User-Generated Content So Important?

Content is still reigning supreme amongst marketers – and no wonder, given how useful it can be for customers and how powerful it can be for advancing your website up the search engine rankings.