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01.16.2019 | Marketing Strategy | Brand Development | Guest Author: Patrick Foster

5 Captivating Stories You Can Tell About Your Brand

In today’s economic marketplace, a business without a compelling brand is at a catastrophic disadvantage. Rich with options from 24/7 internet access, individuals and companies alike can make snap judgments about any given business, knowing that they’ll be able to find other businesses doing...

12.12.2018 | Marketing Strategy | Brand Development | Digital Marketing | Brandee Johnson

Influencer Marketing for Lifestyle Brands

Influencer marketing can be a particularly successful channel for lifestyle brands, whose aim is to symbolize the aspirations and values of their target audience. Lifestyle brands want to create a brand subculture and become part of their consumers’ way of life, and this can be more achievable...

12.05.2018 | Marketing Strategy | Brand Development | Digital Marketing | Brandee Johnson

What is Influencer Marketing & Why Does It Work?

Influencer marketing is a hot topic, but it’s not a new one. It's hot right now because marketers have so many channels at their disposal which play to the strengths of influencer marketing – social media, YouTube, and blogging for example. It’s also a powerful alternative to traditional...

11.28.2018 | Digital Marketing | Marketing Strategy | Brand Development | Guest Author: Michael Deane

How to Harness the Power of AI to Craft Better Marketing Campaigns

If you’re anything like I used to be, you find AI both entrancing and a little bit scary. While we’re becoming increasingly familiar with its presence in our day-to-day lives (virtual assistants such as Apple’s Siri being just one example), many digital marketers are still unsure about how AI can...

11.14.2018 | Digital Marketing | Marketing Strategy | Brand Development | Brandee Johnson

Why Is User-Generated Content So Important?

Content is still reigning supreme amongst marketers – and no wonder, given how useful it can be for customers and how powerful it can be for advancing your website up the search engine rankings.

10.15.2018 | Digital Marketing | Marketing Strategy | Brand Development | Guest Author: Jock Purtle

The Pros and Profits of Working With a Marketing Agency

  Marketing has and always will be a core function of any business. It’s one thing to have a great product, but it’s quite another to get this product in front of people and sell it. So as you might expect, marketing is a rather complex and difficult thing to do well, which leads many companies to...

10.03.2018 | Brand Development | Brandee Johnson

Why We’re Rebranding LimeLight Marketing & When Businesses Should Consider a Rebrand

I started this LimeLight agency journey three years ago. When we first started, my goal was to build a creative marketing agency which would create new jobs, and grow both the companies we work with and also the people who work at LimeLight. I am super proud to say that three years on, this is...

07.11.2018 | Brand Development | Marketing Strategy | Brandee Johnson

3 Reasons to Make Your Brand a Key Part of Your Marketing Mix

As a small business owner myself—and a marketing agency at that—I know a solid marketing plan is an essential part of generating sales and increasing revenue. However, what might be less obvious to business owners is the critical role a company’s brand plays within the marketing mix.

06.27.2018 | Brand Development | Marketing Strategy | Brandee Johnson

Branding vs. Marketing: Their Strategic Connection is a Key to Success

When I conduct a quick brainstorm on the differences between branding and marketing I see a clear distinction between the two, however I can’t overlook the way they work together and the importance of building a strategy which depicts that, as Frank Sinatra would say, “you can’t have one without...