In today’s world, approximately 93 percent of online experiences begin with a search engine. If your brand doesn’t show up in the search results, you’re going to miss out on many opportunities to attract customers.
Through working with many LimeLight Marketing clients, I’ve discovered that many don’t really understand the importance of search engine optimization (SEO) and how it affects their inbound marketing efforts. Quality SEO strategies get your businesses ranked by the most popular search engines.
Why is SEO important?
Most companies’ ideal buyers go online to self educate themselves about your products. If they can’t find you, you won’t even be on their radar as a prospect.
Additionally, 75 percent of users never scroll past the first page of search results, and 35 percent of users click on the top three search results. Achieving a high rank and getting on that first page of results is going to earn you significantly more business than an appearance on page three. Good SEO strategies will get you there.
A Website Without Quality SEO
Having a website, alone, without an SEO strategy is much like owning a retail store without signage or any promotion. People simply won’t buy from you, if they don’t know you exist.
SEO is an ongoing, cumulative process that builds up over time. It’s never a “one and done” task, where you clean up and optimize the website and then redirect efforts elsewhere. It’s a lot like a fitness program: your results are based on the effort you put into it and will build as long as you continue to work at it.
Many companies hire SEO experts or agencies to perform the combination of onsite and offsite tasks that should be done regularly. They can help you stay on top of the ever-changing dynamics of SEO.
LimeLight Marketing SEO Packages
Our agency offers SEO packages that can help do the heavy lifting for your business and get your website listed by the most popular web search engines. Leads derived from SEO efforts have a 14.6 percent closure rate compared to outbound leads (mail or print advertising) with a 1.7 percent closure rate. It’s certainly worth checking into!
SEO Packages include the following services:
- Keyword phrase research and recommendations
- On-site techniques including things like content optimization and proper tagging
- Off-site techniques such as competitive linking and backlinking strategies
- Google Plus optimization
- Website infrastructure
Contact us to learn more about how we can help you with your SEO efforts.