Brandee Johnson

Brandee Johnson
Brandee Johnson is an avid marketing expert with a passion for helping businesses achieve growth through data-driven marketing programs. She believes in building marketing systems and starting with strategy before tactics.
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12.12.2018 | Marketing Strategy | Brand Development | Digital Marketing | Brandee Johnson

Influencer Marketing for Lifestyle Brands

Influencer marketing can be a particularly successful channel for lifestyle brands, whose aim is to symbolize the aspirations and values of their target audience. Lifestyle brands want to create a brand subculture and become part of their consumers’ way of life, and this can be more achievable...

12.05.2018 | Marketing Strategy | Brand Development | Digital Marketing | Brandee Johnson

What is Influencer Marketing & Why Does It Work?

Influencer marketing is a hot topic, but it’s not a new one. It's hot right now because marketers have so many channels at their disposal which play to the strengths of influencer marketing – social media, YouTube, and blogging for example. It’s also a powerful alternative to traditional...

11.14.2018 | Digital Marketing | Marketing Strategy | Brand Development | Brandee Johnson

Why Is User-Generated Content So Important?

Content is still reigning supreme amongst marketers – and no wonder, given how useful it can be for customers and how powerful it can be for advancing your website up the search engine rankings.

10.24.2018 | Digital Marketing | Marketing Strategy | Brandee Johnson

How to Set Your 2019 Marketing Budget

It’s the time of year (already!) to start thinking about your marketing budget for 2019. During the last quarter of each year, marketing teams create new tactical plans and update strategic marketing plans. Planning in this way means you have a clear vision of what you want to achieve – and how...

10.03.2018 | Brand Development | Brandee Johnson

Why We’re Rebranding LimeLight Marketing & When Businesses Should Consider a Rebrand

I started this LimeLight agency journey three years ago. When we first started, my goal was to build a creative marketing agency which would create new jobs, and grow both the companies we work with and also the people who work at LimeLight. I am super proud to say that three years on, this is...

09.19.2018 | Marketing Strategy | Digital Marketing | Brandee Johnson

Selling Your Stuff: Marketing or Advertising? Both, and Here’s Why

Marketing and advertising have the same end goal: to get more of your products and services into the hands of more customers. I’m sure this explains why the two concepts are often used interchangeably.  

09.05.2018 | Digital Marketing | Marketing Strategy | Brandee Johnson

Why Having A Word Of Mouth Marketing Strategy Is So Important

As a long-time marketer, I have used strategies and tactics that were once absolute must-dos, only to see them fade out of existence – QR codes – or worse, become detrimental – keyword stuffing, for example.   Something that has been a constant is word of mouth marketing, and I can’t see that...

08.23.2018 | Digital Marketing | Marketing Strategy | Brandee Johnson

How to Utilize Social Media to Humanize your Brand

I am often asked “How do I build my brand, sell my product, and grow my audience simultaneously?” Aside from shamelessly plugging my hardworking team, my advice is usually to start with trust. In a sea of options, you need to give your target market a reason to choose you over the other guy. I...

08.08.2018 | Digital Marketing | Video Marketing | Brandee Johnson

4 Ways You Can Use Video Marketing to Bring Your Brand to Life

This topic is important, so I’ll get right to the point -- if video marketing isn’t one of the latest additions to your marketing toolbox, you’re falling behind the eight ball on one of the most versatile and results-producing tactics available with content marketing strategies. That said, the key...