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12.12.2018 | Marketing Strategy | Brand Development | Digital Marketing | Brandee Johnson

Influencer Marketing for Lifestyle Brands

Influencer marketing can be a particularly successful channel for lifestyle brands, whose aim is to symbolize the aspirations and values of their target audience. Lifestyle brands want to create a brand subculture and become part of their consumers’ way of life, and this can be more achievable...

12.05.2018 | Marketing Strategy | Brand Development | Digital Marketing | Brandee Johnson

What is Influencer Marketing & Why Does It Work?

Influencer marketing is a hot topic, but it’s not a new one. It's hot right now because marketers have so many channels at their disposal which play to the strengths of influencer marketing – social media, YouTube, and blogging for example. It’s also a powerful alternative to traditional...

11.28.2018 | Digital Marketing | Marketing Strategy | Brand Development | Guest Author: Michael Deane

How to Harness the Power of AI to Craft Better Marketing Campaigns

If you’re anything like I used to be, you find AI both entrancing and a little bit scary. While we’re becoming increasingly familiar with its presence in our day-to-day lives (virtual assistants such as Apple’s Siri being just one example), many digital marketers are still unsure about how AI can...

11.14.2018 | Digital Marketing | Marketing Strategy | Brand Development | Brandee Johnson

Why Is User-Generated Content So Important?

Content is still reigning supreme amongst marketers – and no wonder, given how useful it can be for customers and how powerful it can be for advancing your website up the search engine rankings.

10.24.2018 | Digital Marketing | Marketing Strategy | Brandee Johnson

How to Set Your 2019 Marketing Budget

It’s the time of year (already!) to start thinking about your marketing budget for 2019. During the last quarter of each year, marketing teams create new tactical plans and update strategic marketing plans. Planning in this way means you have a clear vision of what you want to achieve – and how...

10.15.2018 | Digital Marketing | Marketing Strategy | Brand Development | Guest Author: Jock Purtle

The Pros and Profits of Working With a Marketing Agency

  Marketing has and always will be a core function of any business. It’s one thing to have a great product, but it’s quite another to get this product in front of people and sell it. So as you might expect, marketing is a rather complex and difficult thing to do well, which leads many companies to...

10.03.2018 | Brand Development | Brandee Johnson

Why We’re Rebranding LimeLight Marketing & When Businesses Should Consider a Rebrand

I started this LimeLight agency journey three years ago. When we first started, my goal was to build a creative marketing agency which would create new jobs, and grow both the companies we work with and also the people who work at LimeLight. I am super proud to say that three years on, this is...

09.19.2018 | Marketing Strategy | Digital Marketing | Brandee Johnson

Selling Your Stuff: Marketing or Advertising? Both, and Here’s Why

Marketing and advertising have the same end goal: to get more of your products and services into the hands of more customers. I’m sure this explains why the two concepts are often used interchangeably.  

09.05.2018 | Digital Marketing | Marketing Strategy | Brandee Johnson

Why Having A Word Of Mouth Marketing Strategy Is So Important

As a long-time marketer, I have used strategies and tactics that were once absolute must-dos, only to see them fade out of existence – QR codes – or worse, become detrimental – keyword stuffing, for example.   Something that has been a constant is word of mouth marketing, and I can’t see that...