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03.06.2019 | Digital | Brand | Video | Brandee Johnson

4 Marketing Videos Every Brand Should Have

Four marketing videos, is that all? Well, no…but the benefit of having these four at the core of your video marketing arsenal is that they cover some critical stages of your customer journey: awareness, consideration, decision and advocacy.  We probably don’t need to tell you that video marketing...

02.20.2019 | Digital | Strategy | Video | Brandee Johnson

How to Maximize the Value of Your Video Content

Video marketing is becoming ever more important and is proven to be one of the most successful ways to drive traffic, boost conversion rates and increase ROI. You also have a lot of different options for how to use video content, keeping your marketing activity fresh, engaging, relevant and useful....

02.06.2019 | Digital | Brand | Strategy | Brandee Johnson

How To Sell A Lifestyle

A lifestyle brand typically produces great quality products – but it isn’t really the products they are selling. They are selling the lifestyle you could have if you purchase their products. And that’s exactly what helps them to sell more. So how do you sell a lifestyle? Take Tim Ferriss, for...

01.23.2019 | Digital | Website | Brandee Johnson

How to Build a Lifestyle Brand Around an Ecommerce Site

It’s a major undertaking to build a lifestyle brand that truly resonates with and inspires your target audience. It’s another thing entirely to build an ecommerce site which reflects your brand, provides a seamless customer experience, drives revenue – and keeps customers coming back for more. We...

01.21.2019 | Digital | Website | Guest Author: Kevin Conner

The Hidden Cost of Business Websites

  Contrary to popular opinion, running an effective business website can be quite costly. While the barrier-to-entry for a basic, bare-bones website may not be too hard on the wallet, advanced features like ecommerce modules and enhanced functionality often cost significantly more. In fact, the...

01.16.2019 | Brand | Strategy | Guest Author: Patrick Foster

5 Captivating Stories You Can Tell About Your Brand

In today’s economic marketplace, a business without a compelling brand is at a catastrophic disadvantage. Rich with options from 24/7 internet access, individuals and companies alike can make snap judgments about any given business, knowing that they’ll be able to find other businesses doing...

01.09.2019 | Digital | Strategy | Brandee Johnson

Social Media Marketing for Lifestyle Brands

Social media platforms have provided marketing teams from companies of all shapes, age, sizes and industries the power to run successful, finance-friendly marketing campaigns. With Facebook, Twitter and Instagram, you don’t need a million-dollar budget – but you do need creativity and to know your...

01.02.2019 | Career Development | Emilia Cardenas

A LimeLight Marketing Internship

  As a college student, I know the concepts I’m learning in the classroom are only a starting point to developing my career. The addition of an effective work experience while in college is the perfect gateway to a highly competitive workforce. The key is to find the right job opportunity, one in...

12.12.2018 | Digital | Brand | Strategy | Brandee Johnson

Influencer Marketing for Lifestyle Brands

Influencer marketing can be a particularly successful channel for lifestyle brands, whose aim is to symbolize the aspirations and values of their target audience. Lifestyle brands want to create a brand subculture and become part of their consumers’ way of life, and this can be more achievable...