Online marketing is a fresh and effective way to acquire and reach consumers. Simply put, it is how businesses promote their products, services, or brand through the internet and it is a rapidly growing way to reach people.
There are many different platforms within the internet to promote your business such as Facebook, LinkedIn, a company website, etc. (seriously there are a million) and utilization of these platforms is often overlooked. The way the world is becoming more and more digital makes the pros far outweight the cons. If your company is not taking advantage of the plethora of digital marketing platforms available, it is time to get started before you fall behind your competition.
Here are three ways your business is missing out if you haven’t taken the plunge into the online marketing world.
Traditional methods of marketing are downright expensive. Billboards, radio spots, tv commercials, and magazine advertisements are all considered “traditional” methods of marketing and they all cost a pretty penny for a quality end product. Facebook, Instagram and the other social media platforms, on the other hand, are free to use! Creating and posting content to these outlets is a very cost-effective way to reach your target consumers.
Online marketplaces make it easier and more convenient to interact with your customers. You can quickly receive feedback, answer questions, or just simply talk with new and existing customers which, in return, builds better relationships with them. We all know the importance in maintaining customer relationships and online marketing can be a painless way to do so. Setting up a Facebook Page and asking customers to write reviews is a great way to start interacting and receiving feedback.
Do you ever wonder if traditional promotion is paying off? I know that spending time and money working on a campaign that you’re not even sure reached people can be frustrating. With online marketing, there are measurable business tools that can be monitored to see if you are reaching your target market. They provide an easy way to track what strategy is working for your company which will help influence successful campaigns in the future. It is important to have a plan when it comes to engaging customers and it helps to know the end-results of what works and what doesn't.
These three reasons are just a small fraction of how online marketing can benefit business. In today’s digital world you are definitely missing opportunities to save money, build relationships and measure marketing campaigns if you aren’t using the internet to promote business. If you are curious in learning more about online marketing and how to get a strategic plan going, please contact us!