LimeLight Marketing Blog

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04.18.2018 | Web Strategy | Jenni Breeze

The Importance of Having a Mobile-Friendly Website

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With over a billion mobile users worldwide, it’s no big surprise that web traffic from mobile devices has increased significantly. But, the importance of having a mobile-friendly website becomes even more compelling when you realize that worldwide mobile traffic actually exceeded traffic derived...
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04.11.2018 | Digital Marketing, | Web Strategy | Brandee Johnson

3 Common Challenges for B2B Marketers and How to Combat Them

If you’re a B2B marketer, you likely experience some of the common challenges that I often talk with business leaders about. What’s your plan to address and overcome them? There are three challenges that seem to be the most common. Let's dive into each one and learn how to combat them. 
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04.04.2018 | Digital Marketing | Brandee Johnson

Demand for Video is Higher Than Ever: Why to Invest in Video Marketing

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Video marketing is one of the best ways to create awareness, build an audience, and drive people to your website. In addition to yielding high click and conversion rates, videos offer an engaging way to share your brand story beyond words.
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03.28.2018 | Digital Marketing | Brandee Johnson

How to Grow Your Business’ Instagram Following: 9 Tactics That Actually Work

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To be relevant and reach people today, having a presence on social media is not optional. Your potential customers are on social media, so you need to have an active presence where you engage and connect with people on social media. Instagram is a social media powerhouse, with 800 million users...
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03.21.2018 | Digital Marketing | Brandee Johnson

Content Marketing vs. Inbound Marketing: What’s The Difference And How Do They Work Together?

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We all know what inbound marketing is. And we all know what content marketing is...right? The two are closely related and the difference may be hard to spot. While both use some of the same tactics to accomplish a goal, there is a defining difference. We’re going to clear things up and layout the...
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03.14.2018 | Web Strategy | Brandee Johnson

5 Reasons Your Website is Losing Traffic

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We see a lot of great websites experience declining traffic stats. It’s perplexing -- and, quite bothersome. For some, the problem starts gradually and gets worse steadily. Others are perfectly fine one day; but, disaster seems to hit the next.
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03.07.2018 | Digital Marketing | Brandee Johnson

What’s Holding You Back: Digital Marketing That’s Hindering You From Creating New Leads and Customers

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The buyer journey is smarter and more consumer-impowered than it ever has been in the past. When people can have real-time information about anything they can think of right in the palm of their hands within seconds, the buyer journey is no longer linear. It’s controlled by them.
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02.28.2018 | Brand Development | Brandee Johnson

Logo Design Packages - What's Included?

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Do you need a new or refreshed company logo? Our team loves designing logos and other brand elements to help companies stand out from their competition and make a lasting impression that conveys their brand. And we humbly think that we are pretty darn good at it.
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02.21.2018 | Brandee Johnson

How To Maximize the Value of Trade Show Leads

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If your company relies heavily on trade shows to find new leads and reinforce existing relationships, you realize that it takes a lot of time, money, and effort to do it well.
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02.14.2018 | Brand Development | Brandee Johnson

What Should Be In Your Brand Guide?

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Moment of truth: as a marketer, have you ever been confused about what a brand framework really is and how you would go about creating one for your company? If so, you're not alone!
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