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02.14.2018 | Brand Development | Brandee Johnson

What Should Be In Your Brand Guide?

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Moment of truth: as a marketer, have you ever been confused about what a brand framework really is and how you would go about creating one for your company? If so, you're not alone!
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02.06.2018 | Digital Marketing, | Brand Development | Alexis DeRoin

How Marketers Can Learn From Super Bowl Ads

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Over 100 million people tune in each year to watch the biggest game in professional football. But let’s be honest,  many just tune in to watch the commercials. Marketers know that and every year they have to tune into what’s going on in the world, channel creativity, and put out their very best...
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01.31.2018 | Web Strategy | Brandee Johnson

How to Use Growth-driven Design to Optimize Your Outdated Website

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Until recently, website design/redesign has been a dreaded, necessary evil. The three- to four-month process is expensive, cumbersome and outputs a site that sucks up your entire budget, all at once. All of this effort and expense often result in the discovery that your site visitors aren’t...
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01.24.2018 | Brand Development | Alexis DeRoin

LimeLight Marketing President Awarded 2018 Women of Distinction

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The owner and president of LimeLight Marketing, Brandee Johnson was recently honored by the Pittsburg Area Chamber of Commerce as one of the 2018 Women of Distinction. Women chosen for this award were considered based on their community involvement, professional achievement and volunteer service.
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01.17.2018 | Digital Marketing | Brandee Johnson

How Facebook’s News Feed Changes Affect Your Business

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12.27.2017 | Digital Marketing | Brandee Johnson

3 Ways You’re Missing Out If You Aren’t Marketing Online

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Online marketing is a fresh and effective way to acquire and reach consumers. Simply put, it is how businesses promote their products, services, or brand through the internet and it is a rapidly growing way to reach people. There are many different platforms within the internet to promote your...
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12.20.2017 | Digital Marketing | Brandee Johnson

Four Social Media Trends to Be On Top of in 2018

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Social media is a constantly changing field, which means marketers must always be ahead of the game when it comes to utilizing these tools. Use these four tips to shape your social media marketing techniques in 2018.
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12.20.2017 | Web Strategy | Brandee Johnson

The Role of SEO In An Inbound Marketing Strategy

  As a marketer you know the importance of a great company website. You may know how important SEO is earning search engine ranking and making it easy for prospects and customers to find you online. What you may not know, is how SEO fits into a broader inbound marketing strategy. Let's look at this.
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12.08.2017 | Digital Marketing | Brandee Johnson

Content Audit: A Hard And Necessary Step Toward Lead Generation

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We all know that content on our websites and social media is what drives traffic, generates leads, and ultimately grows our business. And lucky for us, producing content is easier than ever. Technology enables quick in-house video production. Blogs enable everyone to be a writer, so hiring someone...
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11.29.2017 | Digital Marketing, | Web Strategy | Brandee Johnson

Is your website ready for 2018?

Is your website a “fixer-upper”? As a marketer or business owner you probably visit your site on a regular basis, so you may not notice that it needs some updates or a “fresh coat of paint” so that it continues to attract and retain customers and work as a vital marketing tool for your company.
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