LimeLight Marketing Blog

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08.08.2018 | Digital Marketing, | Video Marketing | Brandee Johnson

4 Ways You Can Use Video Marketing to Bring Your Brand to Life

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This topic is important, so I’ll get right to the point -- if video marketing isn’t one of the latest additions to your marketing toolbox, you’re falling behind the eight ball on one of the most versatile and results-producing tactics available with content marketing strategies. That said, the key...
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07.25.2018 | Career Development | Jenni Breeze

What Marketers Can Learn From Sandler Rules For Sales Leaders

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When asked to read The Sandler Rules for Sales Leaders, I thought, “this is only for sales leaders, right?” But I added it to my reading list and read it from a marketer’s perspective. Low and behold, many of the forty-seven rules applied to my job as a marketing strategist and leader in a small...
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07.11.2018 | Brand Development, | Marketing Strategy | Brandee Johnson

3 Reasons to Make Your Brand a Key Part of Your Marketing Mix

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As a small business owner myself—and a marketing agency at that—I know a solid marketing plan is an essential part of generating sales and increasing revenue. However, what might be less obvious to business owners is the critical role a company’s brand plays within the marketing mix.
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06.27.2018 | Brand Development, | Marketing Strategy | Brandee Johnson

Branding vs. Marketing: Their Strategic Connection is a Key to Success

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When I conduct a quick brainstorm on the differences between branding and marketing I see a clear distinction between the two, however I can’t overlook the way they work together and the importance of building a strategy which depicts that, as Frank Sinatra would say, “you can’t have one without...
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06.13.2018 | Brandee Johnson

8 Ways To Grow Your Career And Get Your Next Promotion

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As the owner of a small business, a marketing agency, and growing company, it’s important to help prospective and current team members understand what it takes to grow their careers here at LimeLight.
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05.16.2018 | Digital Marketing, | Web Strategy | Brandee Johnson

The E-Commerce Buyer’s Journey and a Successful Online User Experience

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From window shopping to browser windows, more consumers are shifting their purchase power away from brick-and-mortar stores in favor of e-commerce options. Even though hitting the mall can mean time with friends, the comfort of shopping online in sweatpants and fuzzy slippers is hard to resist....
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05.08.2018 | Digital Marketing | Brandee Johnson

Social Media Marketing Myths: Don’t be Misled

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Social media can be a tricky game. If you’ve been chasing tips and following every “best practice” that you come across, you may be led down a rabbit hole that leaves you unsuccessful. While it is a good thing to be constantly researching trends, changes and best practices for your social media...
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04.18.2018 | Web Strategy | Jenni Breeze

The Importance of Having a Mobile-Friendly Website

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With over a billion mobile users worldwide, it’s no big surprise that web traffic from mobile devices has increased significantly. But, the importance of having a mobile-friendly website becomes even more compelling when you realize that worldwide mobile traffic actually exceeded traffic derived...
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04.11.2018 | Digital Marketing, | Web Strategy | Brandee Johnson

3 Common Challenges for B2B Marketers and How to Combat Them

If you’re a B2B marketer, you likely experience some of the common challenges that I often talk with business leaders about. What’s your plan to address and overcome them? There are three challenges that seem to be the most common. Let's dive into each one and learn how to combat them. 
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04.04.2018 | Digital Marketing | Brandee Johnson

Demand for Video is Higher Than Ever: Why to Invest in Video Marketing

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Video marketing is one of the best ways to create awareness, build an audience, and drive people to your website. In addition to yielding high click and conversion rates, videos offer an engaging way to share your brand story beyond words.
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