LimeLight Marketing Blog

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06.13.2018 | Brandee Johnson

8 Ways To Grow Your Career And Get Your Next Promotion

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As the owner of a small business, a marketing agency, and growing company, it’s important to help prospective and current team members understand what it takes to grow their careers here at LimeLight.
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05.16.2018 | Digital Marketing, | Web Strategy | Brandee Johnson

The E-Commerce Buyer’s Journey and a Successful Online User Experience

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From window shopping to browser windows, more consumers are shifting their purchase power away from brick-and-mortar stores in favor of e-commerce options. Even though hitting the mall can mean time with friends, the comfort of shopping online in sweatpants and fuzzy slippers is hard to resist....
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05.08.2018 | Digital Marketing | Brandee Johnson

Social Media Marketing Myths: Don’t be Misled

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Social media can be a tricky game. If you’ve been chasing tips and following every “best practice” that you come across, you may be led down a rabbit hole that leaves you unsuccessful. While it is a good thing to be constantly researching trends, changes and best practices for your social media...
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04.18.2018 | Web Strategy | Jenni Breeze

The Importance of Having a Mobile-Friendly Website

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With over a billion mobile users worldwide, it’s no big surprise that web traffic from mobile devices has increased significantly. But, the importance of having a mobile-friendly website becomes even more compelling when you realize that worldwide mobile traffic actually exceeded traffic derived...
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04.11.2018 | Digital Marketing, | Web Strategy | Brandee Johnson

3 Common Challenges for B2B Marketers and How to Combat Them

If you’re a B2B marketer, you likely experience some of the common challenges that I often talk with business leaders about. What’s your plan to address and overcome them? There are three challenges that seem to be the most common. Let's dive into each one and learn how to combat them. 
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04.04.2018 | Digital Marketing | Brandee Johnson

Demand for Video is Higher Than Ever: Why to Invest in Video Marketing

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Video marketing is one of the best ways to create awareness, build an audience, and drive people to your website. In addition to yielding high click and conversion rates, videos offer an engaging way to share your brand story beyond words.
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03.28.2018 | Digital Marketing | Brandee Johnson

How to Grow Your Business’ Instagram Following: 9 Tactics That Actually Work

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To be relevant and reach people today, having a presence on social media is not optional. Your potential customers are on social media, so you need to have an active presence where you engage and connect with people on social media. Instagram is a social media powerhouse, with 800 million users...
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03.21.2018 | Digital Marketing | Brandee Johnson

Content Marketing vs. Inbound Marketing: What’s The Difference And How Do They Work Together?

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We all know what inbound marketing is. And we all know what content marketing is...right? The two are closely related and the difference may be hard to spot. While both use some of the same tactics to accomplish a goal, there is a defining difference. We’re going to clear things up and layout the...
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03.14.2018 | Web Strategy | Brandee Johnson

5 Reasons Your Website is Losing Traffic

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We see a lot of great websites experience declining traffic stats. It’s perplexing -- and, quite bothersome. For some, the problem starts gradually and gets worse steadily. Others are perfectly fine one day; but, disaster seems to hit the next.
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03.07.2018 | Digital Marketing | Brandee Johnson

What’s Holding You Back: Digital Marketing That’s Hindering You From Creating New Leads and Customers

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The buyer journey is smarter and more consumer-impowered than it ever has been in the past. When people can have real-time information about anything they can think of right in the palm of their hands within seconds, the buyer journey is no longer linear. It’s controlled by them.
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